The Ducati Unica factory custom program was developed by Ducati to develop factory custom Ducati motorcycles that are unique and distinctive to their owners. Ducati Unica gives Ducati owners access to the Centro Stile Ducati, allowing them to realize their ambition of working directly with designers and technicians to create a one-of-a-kind motorcycle.
The customization process will be described with the assistance of the Ducati Unica team, specifying every aspect, including valuable materials, unique finishes, exclusive colors, and Ducati Performance accessories. From the first sketches until the delivery ceremony, every aspect of the bike’s development will be documented and aficionados will be involved.
“Our creations are distinguished by their design. We wanted to allow Ducatisti to further identify with their bike, making it a direct expression of each person’s unique style. As a result, we created Ducati Unica, an exclusive program that attests to the excellence of Made in Italy, of which Ducati is a global representative. An exciting and unforgettable customization experience to be had directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride,” said Andrea Ferraresi, Centro Stile Ducati Director.
Each Ducati Unica is supplied to its owner with a certificate of uniqueness that certifies its authenticity and guarantees its non-replicability. The Ducati Unica program has been expanded to include all Ducati and Ducati Scrambler models. Those interested in designing their one-of-a-kind Ducati should contact their local Ducati dealer for the appropriate details to seek access to the program. However, according to Ducati, the business can only accept a small number of requests each year, and only those that are in keeping with the brand’s ideals.