Consumer behavior influenced by pandemics is here to stay. Most of us have been pushed to adjust to change and uncertainty more than ever before in the last year. As more of our daily interactions become digital, the gap between brands that effectively engage people online and those that don’t are expected to widen dramatically.
Here are a few of the intriguing trends that will shape the marketing and advertising world in the coming year:
When given the option, a consumer chooses a product with which they have a relationship. In this game, ads and campaigns that elicit a specific feeling or attract consumers to the content are more likely to succeed.
Deepfakes is one of the most recent technologies that enable sophisticated personalization. It generates visual and audio material that may be used for marketing using machine learning and artificial intelligence. Even though it is notorious for its abuse, with the correct techniques, this technology may perform miracles.
Furthermore, customized emails or messages might be used to engage with potential customers. When combined with data, AI can generate valuable insights from social media, assisting you with product creation and user selection.
Using Video-Based Content, Live Streaming, and More
People prefer to stay at home rather than attend live events or product launches. Focusing on influencers with a committed audience is the key to marketing success. According to a survey, 80% of individuals prefer to interact with live videos rather than pre-recorded ones. While viewing the live streams, they can interact with the influencers, talk about the goods, and shop.
Because the majority of the target audience is millennials or Gen-Z, you can take advantage of their ‘FOMO’ to familiarise them with the product. Users’ interaction with live videos increased on Instagram and Facebook, and TikTok’s developments in live video features could become a craze in 2022. Brands should also use OTT platforms to create more live video content, such as organizing promotional events on Amazon Live.
VR and AR
Virtual reality (VR) and augmented reality (AR) are similar in concept but differ in technology. It’s difficult to tell the two apart because they can be used for the same thing. AR combines digital information overlaying physical information to create a virtual environment that you can interact with, whereas VR normally consists of simulations or digital worlds that you can see and get engaged in. Meta, for example, is a well-known example of a social media successor.
Sustainability, Goodwill, and More
People are analyzing brands and enterprises to choose the good in all standards, as they acknowledge varied opinions on sustainability, goodwill, climate change, body-shaming, and a variety of other topics. Consumers have a hard time empathizing with products that are cruel to people or the environment. Many companies have begun to develop cruelty-free items that appeal to customers’ preferences.
Privacy issues need to be solved
Many debates about privacy and security have proven to be bad news for businesses. Keeping this in mind, enterprises and businesses should prioritize protecting the privacy of their customers. Many legitimate businesses are attempting to establish measures to protect their customers’ privacy. The fundamental goal of these systems is to protect clients’ personal information when they supply it to the firm or business in question. Consumers will be able to access services without fear of data breaches or identity theft. Companies are increasingly looking for the best systems to offer complete security and privacy for their clients.